Better Ideation ROI
Research & Development division of a global manufacturer of construction supplies
Design and deliver a "refreshingly different" ideation-focused innovation session that would result in more and better ideas, filling the front end of the idea funnel for the company
A 1.5-day long session for 25 people that used a variety of activities and group stimuli to garner more than 1,000 new short- and long-term ideas. Collaborative activities resulted in a prioritized list of the most promising 25 ideas and preliminary implementation plans for each.