Better Ideation ROI

Client

Research & Development division of a global manufacturer of construction supplies

Goal

Design and deliver a "refreshingly different" ideation-focused innovation session that would result in more and better ideas, filling the front end of the idea funnel for the company

Result

A 1.5-day long session for 25 people that used a variety of activities and group stimuli to garner more than 1,000 new short- and long-term ideas. Collaborative activities resulted in a prioritized list of the most promising 25 ideas and preliminary implementation plans for each.

Service Area

Innovation Facilitation

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