Category Archives: Design Thinking

Design Thinking: The Scientific Method For Innovation

When facing a challenging business problem or difficult strategic question, it can be hard to know where to start. In these situations, companies and organizations often turn to established strategies to create more value for their customers and improve their own positions in the market. For many companies, design thinking is a new and innovative … Continue reading Design Thinking: The Scientific Method For Innovation

design thinking and human centered design

The Robots Haven’t Won Yet (And Other Reasons I’m a Design Thinker)

“Why do you believe in design thinking?” I was having coffee with my cousin’s friend, and that question, believe it or not, was new territory for me. When you’re a business owner and consultant-type, most questions you get start with “what,” “when,” and “how much.” But “Why do you do what you do?” is rare. … Continue reading The Robots Haven’t Won Yet (And Other Reasons I’m a Design Thinker)